Glen Fru

Senior UX/UI Designer

About

Highly accomplished Senior UX/UI Designer with over 5 years of experience in creating and implementing user-centric, visually appealing designs for web and mobile applications across diverse innovative organizations. Proficient in Figma, prototyping, user research, and information architecture, with a proven track record of enhancing product usability and accessibility, boosting user satisfaction, and driving significant engagement and conversion growth. Expert in leveraging data-driven insights and collaborative tools to deliver high-impact design solutions that align with strategic business objectives and elevate brand presence.

Work Experience

UI/UX Designer/Visual Designer (Remote)

KPMG

Dec 2021 - Present

Led multiple UI/UX design projects and strategic product initiatives, driving significant improvements in user experience, brand consistency, and operational efficiency for KPMG.

  • Directed cross-functional design processes from discovery workshops to final launch, integrating user research (surveys, heatmaps, usability tests) to reduce friction points and elevate user satisfaction by 20%.
  • Developed and governed a comprehensive component-based design system, boosting consistency across multiple platforms and reducing new designer onboarding time by 40%.
  • Executed data-driven usability optimizations, including lazy loading and code splitting, in collaboration with engineering to decrease load times by 10% and reduce bounce rates.
  • Championed brand cohesion by developing a universal UI toolkit, which resulted in a 20% increase in brand recognition across digital channels.
  • Redesigned the corporate website using Figma prototypes, boosting homepage click-through rates by 35%, and simplified Ansible Automation Platform workflows, reducing onboarding time by 30%.

UI/UX Designer

The Denis & Lenora Foretia

Jan 2019 - Nov 2021

Designed and developed visually appealing and user-friendly web experiences, creating engaging graphics and intuitive layouts while ensuring timely delivery of high-quality solutions.

  • Drove full-lifecycle product design for e-learning platforms, from user research and persona creation to high-fidelity prototypes, leading to a 25% rise in returning users.
  • Optimized site performance and mobile responsiveness, decreasing page load times by 20% and reducing bounce rates by 15%.
  • Enhanced discoverability of learning modules through structured navigation, improving course completion rates by 20%.
  • Developed strategic and visually appealing graphics and illustrations for diverse digital and print media, ensuring brand consistency and visual impact.
  • Applied data-driven insights from Hotjar and Google Analytics to refine information architecture and user flows, boosting engagement and session duration.

Education

Computer Engineering

University of Buea - SouthWest CM

Courses

  • Graphic Design
  • Web Design

Projects

Alcohol Delivery Application (Event Peaks Feature)

Designed a seamless user interface and experience for an alcohol delivery application, integrating an 'Event Peaks' feature for personalized drink planning. The design emphasizes user convenience, similar to Amazon's goal-based purchasing, but tailored specifically to the drinks industry.

Skills

UX/UI Design

  • User-Centered Design
  • Information Architecture
  • Wireframing
  • Prototyping
  • Responsive Design
  • Sitemap Development
  • Process Flow Creation & Redesign
  • Design System Development
  • Technical Specification Writing
  • Visual Design
  • Branding
  • Motion Design
  • Micro-interactions
  • Interface Design

User Research & Testing

  • User Research
  • Usability Testing
  • Persona Development
  • A/B Testing
  • Data Analysis
  • User Flows
  • Feedback Analysis
  • Hotjar
  • Google Analytics
  • Mixpanel

Design Tools

  • Figma
  • Sketch
  • Adobe XD
  • InVision
  • Adobe Photoshop

Collaboration & Project Management

  • Cross-functional Team Collaboration
  • Confluence
  • Jira
  • Slack
  • Trello
  • Project Management
  • Stakeholder Management

Web Technologies

  • RESTful APIs
  • GraphQL
  • React
  • Angular
  • Vue
  • Lazy Loading
  • Code Splitting
  • Asset Compression